About
About White Label Creative
White Label Creative is an Australian audio production agency. We write, cast, voice, compose and mix radio commercials, custom jingles, sonic brand triggers, streaming audio ads and telephone on-hold audio for brands and for the agencies that look after them. One team, one brief, broadcast-ready masters - for clients in national, metro and regional markets right across Australia.
What we do
Every piece of audio we make starts with the words. Our radio advertising scripts are written for the ear in 15, 30 and 60 second formats, then cast and produced in-house. We compose original jingles and sonic brand triggers, cast voices from a roster of experienced Australian voice artists, and produce the full commercial - mix, sound design and delivery.
We also produce telephone on-hold audio and in-store audio, so the sound of your brand is consistent from the car radio to the phone call that follows it.
Who we work with
We work with advertising agencies and media buyers who need a production partner they can put their own name on, with brands and business owners buying radio directly in Sydney, Melbourne, Brisbane, Perth, Adelaide and the larger regional markets, and with franchise and multi-location businesses that need one consistent sound across dozens of different audiences. If your commercial has to run next to a professionally voiced ad (and it will), we are built for that comparison.
Who builds it
White Label Creative is built and run by a small Australian team of copywriters, producers and audio engineers who have worked in commercial radio and agency production for more than 30 years. Nothing is outsourced to a stock library or a template - every script is written from scratch, every voice is a real, experienced human artist, and every mix is finished by the same people who took the brief. That is the whole point of a white label partner: the work goes out under your name, so it has to be good enough to defend.
How we work
It starts with a free 45-minute brand audio consultation. We listen to what you are running now, work out what is getting in the way, and tell you honestly what we would do differently - whether or not you end up working with us. From there we agree the format and the market, write, cast, record, mix and deliver masters to Australian commercial broadcast specification.