The biggest mistake many advertisers make is to decide on a radio / audio campaign, and then immediately jump to “what will my ad sound like?”.
At White Label Creative we do things differently… strategically.
We start with a conversation. Simple, huh? We find out about the business, the brand. Where have you come from, where do you want to go? Why should new customers and clients choose you over your competitors. What do you want to achieve from your campaign?
Once we understand that, we work on your unique brand sound. It’s important that your campaigns are instantly recognisable to listeners.
Then, we write the scripts. This is the execution of the strategy. It’s very very rare that any advertiser can solve every problem in their business with one commercial. Every product or service you offer is a commercial waiting to happen – and to grow your business.
We then cast the voices for your campaign, with options including:
- Standard voice – these people are pro’s and do a great job. They’re the entry-level option, meaning they will likely be heard on other commercials on the station/s / platforms you’re using.
- Premium voice – they’re super experienced, and cast through voiceover agents, so they cost a little more. Most of their work is likely to be national campaigns, TV & corporate work, so they’re less likely to also be on other campaigns. They’re definitely worth the investment though!
- Celebrity voice – the is the gold standard. We cast a celebrity who’s voice is instantly recognisable, and embodies the brand values of your campaign.
Finally, our team of sound engineers record and produce the campaign, making sure it stands out on whichever radio station / streaming platform you’re using. Once this is done we deliver the audio to you in MP3 format – and in broadcast quality and in the audio formats that your broadcast or streaming platforms require.
The result? More effective campaigns, that work!